Job descriptionAbout Shared HarvestShared Harvest | myCovidMD

is the public health initiative of Shared Harvest Foundation, a 501(c)(3) nonprofit. We are a high growth, mission-oriented company demanding systemic change and elevating the culture of volunteering. We provide pandemic health resources, volunteer management, and capacity-building assets for nonprofits and businesses.
Our digital solution provides a public telehealth platform while connecting skills-based volunteers with opportunities to serve in exchange for credits towards reducing their student loan debt. This unique program addresses gaps in financial wellbeing and health equity, helping under-resourced communities access vital health services during the pandemic and beyond.
We’re looking for amazing people who care about social impact to join our team of skilled and compassionate changemakers who share our vision. Learn more about what we do and our core values by visiting www.sharedharvestfund.org and www.covidmd.org.
About myCovidMD
myCovidMD

is the public health initiative of Shared Harvest Foundation, a 501(c)(3) that safely connects residents to resources in real-time, by real people. We help under-resourced communities get equitable access to free COVID-19 care including, testing, vaccinations, health navigation, and wrap around social services. We are a tactical solution to the challenging public health and educational system. Shared Harvest launched its empathy-driven low tech (empatech

) platform to address the digital divide and the disproportionate effects of the pandemic on those impacted by racial inequalities compounded by social, economic, and health inequities. myCovidMD

initiative has served over 12,000 residents since March of 2020. We continue to perfect a digital solution while connecting skills-based volunteers with opportunities to serve in exchange for credits towards their student loan debt.
About This RoleWe are a high-growth, mission-oriented company demanding systemic change and elevating the culture of volunteering. We’re looking for amazing people who care about social impact to join our team of compassionate change-makers who share our vision. Learn more about what we do and our core values by visiting www.sharedharvestfund.org and www.covidmd.org.
The Marketing & Communications Director will be responsible for developing, planning, budgeting, and implementing marketing strategies targeting multicultural communities for all organization business units.
The Director will understand and implement industry standards for measuring the impact of the marketing internally and externally and will create unique and effective strategies for reaching target audience and communities. In particular, the Marketing & Communications Director should be well versed and have shown success in effective campaigns that reach Black and Brown communities and pre-professionals. This includes a fund of knowledge in Landscape Media Analysis, Media Strategy Development, Cultural Moments Calendar Development, Proactive and/or Reactive Media Relations and Brand Placement Architectural Design.
Duties include (but not limited to): Organizing, directing, and monitoring efforts to effectively reach its target audience, B2B, and nonprofit organizations. Attend to the client's needs with the appropriate marketing message and strategy. Collaborate and strategize with other functional areas, such as production, software engineers, and sales teams.
Responsibilities
- Direct audience / consumer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.
- Strategize and collaborate with the marketing management teams to develop market strategies for the organization.
- Develop an annual marketing budget and keep track of the resource needs for proper long-term and short-term goals (may include fundraising and sourcing in-kind marketing)
- Review and update brand colors, logos and mobile advertising as needed
- Research and identify unique opportunities for brand placement
- Participate in communication and outreach efforts at universities and network conferences
- Review and update brand promotional materials including sponsor deck, brochures and pitch deck
- Work closely with PR team to ensure messaging is aligned with external communications
- Nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy (with support from Digital Marketing Manager)
- Design and execute the required changes in marketing strategy based on timely analytical tools while remaining agile to ideate novel campaigns and strategies within a short period
- Create site branding maps to increase visibility and outreach efforts for pop-up community events
- Review and update messaging and placement of event flyers, newsletters, website and brand materials
- Direct marketing for Sounds of Goodness Music Festival celebrating wellness, service and relief, SHF’s annual event.
- Direct Digital Marketing team and social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
- Work with the PR team to expand partnership with influencers in CSR space and increase the organization’s brand reach and strength.
- Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
- Work collaboratively with CSR Director and spearhead marketing strategy and other campaigns to strengthen public relations and company’s presence in the human resource, employee wellness and corporate social impact sector
- Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
- Perform other vital duties as assigned and extend team work to assist with other organizational needs to enhance overall service delivery
Skills / Abilities / Knowledge
- Strong leadership skills coupled with the composure required to thrive under pressure.
- A Successful track record in senior marketing roles and experience in the industry is a must.
- Strong financial knowledge and experience in fundraising
- Strong motivational skills to drive the team for self-motivation in challenging times.
- Familiarity with essential digital and OOO marketing tools and technologies.
- Always willing to learn and grow as a leader and professional. A minimum of 6 years leadership experience in marketing communication or a related post where the same set
- Abreast on new marketing tools, analytics, innovations and best practices
- An eye for innovation and the willingness to take the initiative when everybody else is hesitant to step up.
- Excellent oral and written communication skills to create a message and lay out strategies that the marketing team can easily understand.
- A healthy level of professionalism, diplomacy and discretion while dealing with team members and stakeholders at all levels.
- Strong knowledge in using data software such as CRM and Microsoft Office Suite.
Compensation: Competitive. Negotiable based on prior expertise and credentials. A fixed monthly contracted rate may also be negotiated.*
Job Type: Full-time